The Database: Innovating for Today’s Omnichannel Shoppers
EPISODE 26 Digital purchases for consumer packaged goods (CPG), like grocery products or beauty and personal care items, have historically lagged items like clothing or electronics. In fact, online...
View ArticleThe Database: How Digital is Evolving Video Content
EPISODE 27 For many of us, TV isn’t what it used to be. For others, TV today is the only TV they’ve ever known. As a result, there’s no longer an easy way to define what TV is—or what it isn’t. But...
View ArticleThe Database: Who’s Buying Your Brand and How to Grow It
Episode 30 While there’s likely never been a time when operating a brand was easy, running one today is undoubtedly more challenging than it’s ever been before. Think about everything we’ve covered...
View ArticleThe Nielsen Audio Podcast: The (Neuro)Science Behind Great Radio Ads
Episode 5 How can broadcasters make their radio ads more memorable and more impactful with consumers? Neuroscience is how. Audio has a special intimacy with listeners and taps into certain reward...
View ArticleThe Database: How Addressable Advertising is Personalizing the TV Experience
Episode 31 The wait for addressable TV advertising is over. The mass adoption of smart TVs and the ability to use data for audience-focused messaging is opening the doors to personalized advertising...
View ArticlePodcast Nielsen Brasil: #Followme: O poder dos influenciadores
Extrenal media De acordo com nossa pesquisa global, Trust in Advertising, 84% dos participantes declaram que a opinião de fontes confiáveis, como os influenciadores digitais, é o principal motivador...
View ArticleThe Database: A Step Toward Widespread Addressable Ads on Linear TV
Episode 32 As we’ve been reporting over the past year or so, the wait for addressable advertising in the linear TV space is over. Fueled by the mass adoption of smart-enabled television sets and...
View ArticleThe Database: How Mixed Realities Will Enhance the Video Game Landscape
Episode 33 Across the spectrum of emerging consumer technologies, few stand out the way extended reality (XR) does. Whether augmented, virtual or mixed, the XR landscape presents an array of...
View ArticleThe Database: A Conversation with Women in Technology
Episode 34 Around the world, women are making headlines and hashtags, taking leadership roles at home, in their communities and on the job. They’re also immensely involved in the majority of...
View ArticleThe Database: The New Work-Life-Media Balance
The effects of the novel coronavirus (COVID-19) pandemic have been numerous and widespread, extending into all aspects of daily life. Among the myriad adjustments consumers around the globe have...
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